Upselling at the Front Desk can make a big impression
Hotel sales is a numbers game, so when it comes to upselling consistency at the front desk can be a sales director’s best asset. With so many guests booking online, the front desk registration experience may be the first person-to-person interaction a guest has with your property.
So if you’re playing cable TV behind the front desk and in the lobby, STOP. Your front desk agents are defacto members of your sales department, and that TV could be their most powerful upselling weapon.
Hotels that convert their TV’s into digital signs to drive upsell significantly increase revenue.
How to get started
ScreenScape offers a thumb-sized computer that simply plugs into the back of your existing TV. It converts the TV to play your full screen upsell promotions and HD videos.
Common upsells include: Special room types, luxury baths, kitchenettes, preferred views, executive floors, packaged activities, and more.
Your ScreenScape screen is 100% controlled by you – no outside advertising. When your available inventory changes, front desk staff can use an Internet browser to easily adjust what’s on the big screen. Alternatively, multiple screens can be controlled from a central location, so that operations staff could assist remotely across many properties as needed.
Every guest that walks into your lobby is a new opportunity. Make the most of every room night.